Your web copy should laser-target your specific market segment

In this post, I shall try to address some common mistakes that many internet marketers – especially the new entrants do while launching their new online income opportunity – and how to avoid these costly mistakes.

1. Zero-ing down on the business model for your new online income opportunity:

Many people try to sell products from one website to completely different audiences. For them, the key to becoming successful is to offer “something for everyone” or “find everything under one roof”.

Well, in internet marketing, nothing could be farther from truth.

For example, the main product featured on the homepage promoting your new online income opportunity may be related to wedding dresses but you may also try to offer pregnancy advise and engagement rings on the same site. Additionally, to make the best of the internet real estate, you may be tempted to put up a couple of pages with links to affiliate sites - for people who are looking to buy baby products etc.

Though each of the above products is related to your new online income opportunity, one would have more success by laser targeting the audience and speaking directly to their specific needs. Do not muddle up your message by trying to appeal to too many different people at once.

Online, this “something for everyone” approach simply does not work. You must set up a different dedicated site to promote each of your main products.

Once you start making sales, you should stay in touch with your two main customer groups through email and promote different products or affiliate products to them.

I advise you to follow this principle for higher levels of success in your new online income opportunity: One Website = One Problem + One Solution.

2. Your keyword phrases:

Which keywords and phrases is your website optimized for? After all, your keywords are the “key” to your success with the search engines.

Keywords related to your new online income opportunity should be carefully researched and inserted into your meta tags. This is a basic search engine optimization technique, but not everyone knows or uses it.

Make sure your keywords are “specific” to the niche market of your new online income opportunity.

When I checked for today for the keyword “Internet” Google presented me a search result of 1,310,000,000 (that is One billion Three Hundred & Ten Million!!!) What kind of chances would I have trying to optimize my site in this case? There’s no point optimizing your site for keywords that have such overwhelming competition. Leave it to the big boys who have the necessary budget, resources and time to achieve results.

My website promotes internet marketing, but my keyword is new online income opportunity. As of today, this keyword new online income opportunity has a competition of 27,100,000 - which is very high, by the way, but far lesser compared to the earlier example – and my website ranks #1 amid all this competition.

So, narrow down your keyword to a very specific niche and try to dominate that particular target market.

Clustering of words and phrases in your keyword meta tag should also be limited and narrowed down to be effective. Bundling irrelevant or uncommon keywords in your meta tags will dilute your ranking in the search engines.

But what exactly are the phrases that people type into the search engines to find your products or services? How will they know about your new online income opportunity? It’s research time!

Conduct some keyword research on Wordtracker (http://www.internetmarketingtoolsntips.com/Recommends/Wordtracker) to see exactly what phrases people are typing into the search engines to find a solution to the problem YOUR product solves.

Visit popular pregnancy forums, blogs, and chat groups. See if people really are talking about these problems — and if so, what language they’re using to describe them.

THAT’S the language you should be using in your sales copy to promote your new online income opportunity.

Which brings us to our next point…

3. Your sales copy:

People go online to search for information related to a problem they have.

You must put those phrases to work in your sales copy.

You have to show visitors that your site offers a solution to their problem. And you have to do it right upfront.

Use large, easy-to-read, very clearly defined headline at the top of your site. It should be the first thing people see when they arrive at your site, and it needs to present their problem — and promise a solution — in an attention-grabbing way.

Make sure your headline is in text format and not part of an image. This allows the search engine spiders to crawl it — which is important, because the search engines place a lot of importance on the text you’ve got in your headline tags, so this should ideally contain the keyword of your new online income opportunity.

As you move forward in your sales copy, your phrases should talk about your product in terms of its BENEFITS, not its FEATURES!

Include a story to show your visitors that you can relate to their problem. This will make you seem far more credible.

Also, you have to include testimonials on your page! People need to see real words from real people, explaining how your product has made their lives better. You can easily get testimonials by giving your product away for free to friends and acquaintances or to people you meet online at related forums, blogs, or chat groups. Simply send them a copy and ask for some feedback in exchange. This will greatly increase your success in your new online income opportunity.

Is that all? Don’t you forget to include a strong call to action that compels your visitors to buy.

And don’t forget the P.S. at the end of your letter. It should restate your main benefits or emphasize the urgency angle. This alone has been known to increase the sales ratio by as much as 65%!

To your success and happiness,

Joseph Ponnou
new online income opportunity

Affordable PPC search engine advertising

PPC search engine advertising is by far the most affordable form of advertising available that you should consider to promote your new online income opportunity. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads for your new online income opportunity, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.

Qualified traffic with PPC search engine advertising:

One of the benefits of PPC search engine advertising is that it provides qualified traffic to your new online income opportunity website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.

A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.

PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.

Elements of PPC search engine advertising:

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for your new online income opportunity.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives you the opportunity to turn off any PPC ad that is not performing at its best for your new online income opportunity. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, you will have to regularly monitor its PPC search engine advertising campaign that you run for your new online income opportunity.

How to use PPC search engine advertising:

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need related to your new online income opportunity will help bring about a more long-term relationship with an online user that will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for your new online income opportunity as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, you are sure to get a huge return on investment with PPC search engine advertising for your new online income opportunity, if managed properly.

Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendation on a Must-Have resource for winning the Google Adwords Game for your new online income opportunity:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

Why Just the Right PPC Campaign Management Brings in Lots and Lots of Cash.

So you spent all your time and energy building the perfect website for your new online income opportunity. Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.

Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you’re paying to have your website hosted in cyberspace.

The best solution to this problem is to advertise your new online income opportunity. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site and helps you grow your online income, with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords for your new online income opportunity, in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have for your new online income opportunity, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don’t get confused about the content of your website. The secret is to use keywords or phrases related to your new online income opportunity that are searched frequently, but cost very little.

The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction. But first thing is first. You must lure them into your turf.

This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.

Also, you should do some research before you start your PPC campaign for your new online income opportunity. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.

Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. This can prove highly disruptive to your new online income opportunity. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don’t go to waste.

The potential earnings that can be generated by starting a pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.

Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendation on a Must-Have resource for winning the Google Adwords Game for promoting your new online income opportunity:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

The Internet has now become an important medium for product and service advertisements.  Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad talking about your new online income opportunity can be seen by your target customers and that your leads will be followed by these users?  Here are a few tips.

1.  Place an ad on the websites frequented by your target customers.  Before doing this, you need to define who will be your target customers.  Placing an ad on sites that they usually visit will increase the possibility that your ad about your new online income opportunity will gain the attention and will be followed your target customers. 

Also, consider the website’s search engine placement, traffic, external linking and the other ads placed on it.  External linking will determine if there are other sites that link to this site.  This will mean that people can get to the site where your ad for your new online income opportunity is placed, even if they are browsing a different site.  Check if many of your competitors have ads on this site.

2.  Placing ads on some sites cost some money.  However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site.  This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking.  This is similar to making a statement that the content of your new online income opportunity is important that other sites have links to your web pages.

3.  Pay-per-click (PPC) is also a good method in Internet marketing.  You will only need to pay for the ad if the link is clicked.  If you prefer this method of advertisement for your new online income opportunity, make sure that you are using services that set limits on daily expenses.  There are also services that help you determine effective keywords and monitor the PPC results.

4.  Choose your domain name wisely.  It is still being debated if domain names matter when it comes to search engine placement.  Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site and find details of your new online income opportunity even without the links.

5.  Make sure you have useful content on your sites.  While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer’s confidence in your site.  It may even affect your sites traffic and can get your site removed from search engines.  This can be fatal for your new online income opportunity. So make sure that keywords are used strategically.

6.  When thinking of keywords for your new online income opportunity, think like your target customers.  What do you think are they going to search so they can get to your site?  Also, use specific keywords or key phrases.  Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7.  Track your ads.  Always check how much you have spent on placing links on frequently visited sites and on PPC.  There are services that allow you to monitor PPC transactions and how many of these end in sales.  You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits related to your new online income opportunity.  It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications.  Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords.  While this is true, this doesn’t mean that your website has to stacked under your competitors’ websites when presenting search engine results.  Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams.  It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendation on a Must-Have resource for winning the Google Adwords Game for your new online income opportunity:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your new online income opportunity business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases related to your new online income opportunity, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

• You need not be a genius in computer and technology to be able to run this ad campaign.
• Immediate results are seen after a few days.
• No need to make a website conform to the SEO rules.
• Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
• You can make use any search engine available.
• You can type in any keyword you like.

Cons of PPC advertising includes:

• Payments every month to the search engine you choose.
• Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
• Inability to pay for the fees next month would mean removal of your website on the paid listings.
• This advertising can only be used temporarily because it is difficult to handle in the long run to promote your new online income opportunity.
• Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

Pre-Qualified Traffic: All visitors of your new online income opportunity website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

Instant Exposure, Immediate Profits: PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

Consistent Top Listing: This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your new online income opportunity business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If it’s still competitive, would it be even listed among the paid search lists or does it generate sales for your new online income opportunity? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords related to your new online income opportunity that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is relatively new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come. Using PPC advertising effectively and strategically can truly put your new online income opportunity in the fast track of success.
–
Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendation on a Must-Have resource for winning the Google Adwords Game:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting a new online income opportunity to internet consumers.

PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group for your new online income opportunity that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.

Possible drawbacks of PPC marketing

Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign to promote your new online income opportunity.

PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for your new online income opportunity that has already built high rankings with their PPC marketing ads.

Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.

Running an effective PPC marketing campaign

There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to the site’s new online income opportunity business is essential in PPC marketing.

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn’t cost as much as getting the top spot for PPC marketing.

It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment on the new online income opportunity business.

Getting professional help with PPC marketing

The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.

A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign for your new online income opportunity is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.
–
Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendation on a Must-Have resource for winning the Google Adwords Game:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

Tools for Internet Marketing to promote one’s new online income opportunity have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose for your new online income opportunity. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase related to your new online income opportunity. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines so as to get the maximum exposure for your new online income opportunity.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned for your new online income opportunity. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your new online income opportunity will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.

Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:

• Web based (services by monthly subscription) or,
• PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring and this is extremely important to monitor if you want to have a lucrative and successful business in your new online income opportunity.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.

Pay-per-click bid management is ideal for the effective promotion of your new online income opportunity business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.
–
Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendation on a Must-Have resource for winning the Google Adwords Game:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business and you want to cash in on your new online income opportunity. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your new online income opportunity business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your new online income opportunity. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that your new online income opportunity business will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience for your new online income opportunity. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location to focus and target customers for your new online income opportunity. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

• At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

• You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

• You will also be able to adjust well to changes in market demands and trends for your particular new online income opportunity.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to make your new online income opportunity succeed lies in your hands. Just study your options well and you’ll get exactly what you want.
–
Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendations on a Must-Have resource for winning the Google Adwords Game:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities, as also for your new online income opportunity. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.

To make things much simpler: the affiliate merchant provides a strip of advertisement and pays you when someone clicks on the ad’s link. You can get a commission of $0.10 to $0.30 for every click, but it sometimes it can go higher depending on your merchant affiliate. Sometimes, merchants require a quota ($1.4 for every 1000 clicks). Plus, you can get discounts from your merchant affiliates if you happen to like their products too. You can just kick back and relax while your website is generating cash. Sounds easy, doesn’t it?

What is PCC Affiliate Program?

PPC means pay-per-click, wherein you get in partnership with an affiliate company that literally pays you for every click. There are actually two types of PCC affiliate programs – those who pay a commission based on the number of clicks and the other based on the sales. The pay-per-click scheme is much more popular than pay-per-lead because the affiliate gets paid by just clicking the ad, regardless of whether the visitor buys from the affiliate merchant or not. Plus the chances of a visitor purchasing something from the affiliate merchant are not really that high.

In choosing an affiliate program as your new online income opportunity, read the fine print carefully – some pay-per-click programs get the ratio of the number of people who went to your site and the actual people who clicked on the ad. If you have a heavily targeted website, this can hurt your earnings.

How do I start?

Of course, you need to have a website. Depending on your target audience, choose the best affiliate merchant that is most related to your topic. For example, your website is about Carpentry then you can search for affiliate programs that sell tools used in carpentry.

However, if you don’t have a website promoting your new online income opportunity, that’s not a problem. You can put up a content site about absolutely anything under the sun like ‘Taking Care of Dogs’ or ‘Decorating your own Home.’ But wait, its not over yet. We are faced by a dilemma – on how to increase traffic! You first need to get internet surfers to see your website, then the ad.

How do I increase my traffic?

First, design your website in such a way that it will attract internet users. A user-friendly site is always recommended so that the customers will know which one to click. Take into consideration the look and feel of the advertisement. If it doesn’t look professional, most likely, users will just ignore it. Place the ad on a strategic location – one where users can see it clearly. Visibility of the ad is always important to get the best results for your new online income opportunity.

Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort – that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it. It’s like putting your business on autopilot. To maintain you pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.

Can I make more money?

If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website’s clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 75% commission on all referral sales.

Remember, you should be able to manage and monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! Choose affiliates that can most likely attract more internet users and bring more traffic. You just have to know the right people to help you grow your new online income opportunity.
–
Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here is my recommendations on a Must-Have resource for winning the Google Adwords Game:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

Click Here to Get Perry Marshall’s Definite Guide to Google Adwords

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line

Emails are replacing regular mails from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world.

No doubt emails are being used to distribute news letters, promotional mails, and other stuff. How then would you be able to round up email addresses to send those marketing mails you have? Here is where an opt-in list comes in as a “must-have” to promote your new online income opportunity.

An opt-in list is a directory of email address you can send to those mails to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard. Besides, you have to determine the recipient of the email. You wouldn’t want your readers mostly male if you are selling lipsticks, right?

A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.

Create your website.

Creating a website is made simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creator just needs you to cut and paste, like that of a regular paint program. Several web hosting sites are available too. Some are even free. If you have a site of your own, you can ask visitors to register with you or sign your guest book as they leave.

Set up a promotion or a freebie.

Not all the best things in life are free, as they say. But you can definitely try to give something out for sure. You can see this done all over the web. Free screensavers, free games, free download of programs. And what do they need from you? They just ask for an email address, your name and a little something more about you. Then you can place a check box on the registration form for sending of email. For sure, you can think of something to give out as well to promote your new online income opportunity.

Write and write some more.

There are some web magazines where in readers can submit their writings for a particular topic. If you had a chance to do so, add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too.

Pose an easy opt-out option.

People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.

Check other’s strategy too.

It would be better if you can find a partner in generating an opt-in list for your new online income opportunity. This way, you can split the expenses and both of you can share the list generated. It will be best to partner with a company that has a business similar to your own line. Both of you can profit more should that be the case.

Use offline ways too.

You can put up a small raffle preferably in a supermarket for a certain item they buy. You can place an email address opt-in part in the raffle entry to add to your list. This way, you’d also know the buying preferences of the participants if you mark the entries systemically.

Creating an opt-in list entails a lot of work and funds. You should outline how much you will spend in creating an opt-in list. People appearing at opt-in lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales up so these tools are undoubtedly essential to find real success in your new online income opportunity.

Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
–
Traffic is the Single-Most-Important element that will make or break your Internet Business and….. Dreams. It pays to Learn, Learn and Learn as much as you can so that you will Earn, Earn and Earn more than you ever dreamt possible.

Here are my recommendations on Must-Have resources for winning the Traffic War:

1) Mike’s Traffic Videos:

Michael has been featured multiple times in various media including the television and is an acknowledged authority when it comes to website traffic. Simply put, he “walks the talk” of web site traffic!

Discover How to Attract New Buyers to Your Site with 16 Explosive Traffic Generation Methods! Learn ALL about Website Traffic 2.0

PLUS… You get 100,000 ad credits immediately which gives you an instant influx of traffic to set you off on your way whilst you learn the new killer tactics!

2) Perry Marshall’s Definite Guide to Google Adwords:

Perry Marshall, the leading and proven “guru” on Google Adwords has written a very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it.

This is an absolute MUST if you want to enter the Adwords arena. With this small investment, Perry will show you how to save big time while getting much bigger results = more money!!!

3) The Mail Management Wonder from Internet Marketing Center:

This is an absolute MUST if you want to manage your mail and auto-responder tasks effectively so that you can spend more quality time on important things that You must do to Make Money!

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line