Your web copy should laser-target your specific market segment

In this post, I shall try to address some common mistakes that many internet marketers – especially the new entrants do while launching their new online income opportunity – and how to avoid these costly mistakes.

1. Zero-ing down on the business model for your new online income opportunity:

Many people try to sell products from one website to completely different audiences. For them, the key to becoming successful is to offer “something for everyone” or “find everything under one roof”.

Well, in internet marketing, nothing could be farther from truth.

For example, the main product featured on the homepage promoting your new online income opportunity may be related to wedding dresses but you may also try to offer pregnancy advise and engagement rings on the same site. Additionally, to make the best of the internet real estate, you may be tempted to put up a couple of pages with links to affiliate sites - for people who are looking to buy baby products etc.

Though each of the above products is related to your new online income opportunity, one would have more success by laser targeting the audience and speaking directly to their specific needs. Do not muddle up your message by trying to appeal to too many different people at once.

Online, this “something for everyone” approach simply does not work. You must set up a different dedicated site to promote each of your main products.

Once you start making sales, you should stay in touch with your two main customer groups through email and promote different products or affiliate products to them.

I advise you to follow this principle for higher levels of success in your new online income opportunity: One Website = One Problem + One Solution.

2. Your keyword phrases:

Which keywords and phrases is your website optimized for? After all, your keywords are the “key” to your success with the search engines.

Keywords related to your new online income opportunity should be carefully researched and inserted into your meta tags. This is a basic search engine optimization technique, but not everyone knows or uses it.

Make sure your keywords are “specific” to the niche market of your new online income opportunity.

When I checked for today for the keyword “Internet” Google presented me a search result of 1,310,000,000 (that is One billion Three Hundred & Ten Million!!!) What kind of chances would I have trying to optimize my site in this case? There’s no point optimizing your site for keywords that have such overwhelming competition. Leave it to the big boys who have the necessary budget, resources and time to achieve results.

My website promotes internet marketing, but my keyword is new online income opportunity. As of today, this keyword new online income opportunity has a competition of 27,100,000 - which is very high, by the way, but far lesser compared to the earlier example – and my website ranks #1 amid all this competition.

So, narrow down your keyword to a very specific niche and try to dominate that particular target market.

Clustering of words and phrases in your keyword meta tag should also be limited and narrowed down to be effective. Bundling irrelevant or uncommon keywords in your meta tags will dilute your ranking in the search engines.

But what exactly are the phrases that people type into the search engines to find your products or services? How will they know about your new online income opportunity? It’s research time!

Conduct some keyword research on Wordtracker (http://www.internetmarketingtoolsntips.com/Recommends/Wordtracker) to see exactly what phrases people are typing into the search engines to find a solution to the problem YOUR product solves.

Visit popular pregnancy forums, blogs, and chat groups. See if people really are talking about these problems — and if so, what language they’re using to describe them.

THAT’S the language you should be using in your sales copy to promote your new online income opportunity.

Which brings us to our next point…

3. Your sales copy:

People go online to search for information related to a problem they have.

You must put those phrases to work in your sales copy.

You have to show visitors that your site offers a solution to their problem. And you have to do it right upfront.

Use large, easy-to-read, very clearly defined headline at the top of your site. It should be the first thing people see when they arrive at your site, and it needs to present their problem — and promise a solution — in an attention-grabbing way.

Make sure your headline is in text format and not part of an image. This allows the search engine spiders to crawl it — which is important, because the search engines place a lot of importance on the text you’ve got in your headline tags, so this should ideally contain the keyword of your new online income opportunity.

As you move forward in your sales copy, your phrases should talk about your product in terms of its BENEFITS, not its FEATURES!

Include a story to show your visitors that you can relate to their problem. This will make you seem far more credible.

Also, you have to include testimonials on your page! People need to see real words from real people, explaining how your product has made their lives better. You can easily get testimonials by giving your product away for free to friends and acquaintances or to people you meet online at related forums, blogs, or chat groups. Simply send them a copy and ask for some feedback in exchange. This will greatly increase your success in your new online income opportunity.

Is that all? Don’t you forget to include a strong call to action that compels your visitors to buy.

And don’t forget the P.S. at the end of your letter. It should restate your main benefits or emphasize the urgency angle. This alone has been known to increase the sales ratio by as much as 65%!

To your success and happiness,

Joseph Ponnou
new online income opportunity

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television.

Being in the digital age, efforts done by marketing to get the message across is not that different. It has just become a little more high tech which continues to help drive sales.

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which is the vehicle that is used to carry that message across to the consumer so that people are aware of its existence then it is purchased.

One way of the fastest ways of doing marketing today is building a website to promote your identified new online income opportunity. Should one decide to shift and decide to do this, here are some tips one needs to know to get started.

1. The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work.

2. The next is to do the proper research to identify your new online income opportunity. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.

There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee.

Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member.

3. A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesn’t? What makes your new online income opportunity unique which is not only about the product on hand but the service that this can give as well?

4. Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful in your new online income opportunity, you should ensure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

5. It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things.

To avoid falling in this predicament, the first thing one must do is manage the expenses. It is always good to carry a notebook around to log whatever expenses have been made or have a logbook to keep track how much balance is left. That way, a person can stay within a budget on a monthly basis.

6. With everything in place, it is now time to promote the web site for your new online income opportunity. One can email to friends about the site and what it offers then this too will also be forwarded and advertised to others. Another is showcasing ones website in E-zines or electronic magazines to get more customer traffic.

Any business big or small must have the right resources available to get the message across to the people and building a web site or a site map takes time. One can do it alone if that person knows how to do it, get professional help or simply start from the basics and learn it from the ground up.

For more tips on online marketing, visit http://www.internetmarketingtoolsntips.com

To your success,
–
Joseph Ponnou
new online income opportunity, work from home on line